MANILA, PHILIPPINES — Philippine agency MullenLowe TREYNA capped off the first quarter of 2024 with its biggest haul to date from Asia’s most prestigious creative award shows, which includes some historic firsts for the Philippines. Headlining this year’s haul is the “Right To Care” Card, developed in partnership with the Quezon City Gender and Development Council. The groundbreaking…
PATTAYA, THAILAND — One of the biggest contenders at this year’s ADFEST 2024 is “Right to Care” by Manila-based agency MullenLowe TREYNA. The campaign is making its rounds this awards season with big wins, including the Philippines’ first-ever Grand Prix for Glass Spikes, a category dedicated to groundbreaking work for equality and inclusivity. At ADFEST 2024, it’s in the…
Capping a year of record growth for the agency group, MullenLowe TREYNA has acquired the full digital advertising business of Xiklab Digital, inclusive of client roster and key talent. MLT’s first strategic acquisition in 2018 was in Public Relations, resulting in 30% year-on-year growth, and Bronze for Philippine PR Agency of the Year in 2022…
MullenLowe TREYNA Philippines has announced several promotions across its Creatives, Account Management, and PR departments. Adrian de Guzman (pictured top left) steps up to become Associate Creative Director. He is known for his work on Knorr, TRESemmé, Axe, and most recently, for spearheading the breakthrough initiative The Right to Care Card in partnership with the Quezon City…
MullenLowe Treyna is kicking off its 45th year celebration with key personnel movements across all departments. Viboy Palillo moves up as the Chief Strategy Officer for the MLT Group, after leading the agency’s strategic planning team for over a decade. Sachi Iwasaki moves up as Account Director, owing to a history of industry-leading work for key…
Manila, Philippines—MullenLowe MARC, the public relations unit of MullenLowe TREYNA, won 1 Gold and 5 Silver Anvils at the 58th Anvil Awards organized by the Public Relations Society of the Philippines (PRSP). Cetaphil emerged as the big winner in the group after Skin Awareness Month received top honors in the category of Special Events and…
On its first full year, the MullenLowe TREYNA Group has tripled its new business total compared to 2021. Over P40 million in combined pitch wins and assigned new business comes from MLT Group’s extensive product lineup: integrated creative solutions, strategic narrative, user research and experience, PR, and activation. Qairos won user research, experience design, and…
Manila, Philippines – MullenLowe MARC, the public relations unit of MullenLowe TREYNA, won one silver and two bronzes at the Marketing Interactive 2022 PR Awards. Held last May 13 at the Shangri-La Hotel Singapore, Marketing Interactive’s PR Awards is the gold standard of awards for public relations across Southeast Asia, South Asia, and the ANZ regions. …
Hybrid experiences are here to stay. Effectively blending offline and online venues is an emerging must for conferences, brand-led events, trade and B2B gatherings, employee get-togethers, and more. ViVYD, the newest offering from the MullenLowe TREYNA Group, is a feature-rich, Filipino-built platform for hybrid. Dubbed “Seamless, Borderless, Limitless,” ViVYD promises today’s hybrid experience creators and…
A pioneer of flexible working arrangements in the industry, MullenLowe TREYNA officially inaugurated its hybrid work space and setup end of February 2022. Integrating learnings across different disciplines and work styles, the group prioritizes results and culture-building as it reimagines a better way of working. “Work that requires focus and deep thinking can be done…
Manila, Philippines—MullenLowe MARC, the public relations unit of MullenLowe TREYNA, bagged 1 Platinum, 1 Gold, and 1 Silver Anvil at the 57th Anvil Awards organized by the Public Relations Society of the Philippines (PRSP). At the heart of the agency’s haul are two campaigns launched in partnership with Avon Philippines and The Commission on Elections…
On the heels of its 2021 AOY Best in Market Performance nod, the MullenLowe TREYNA Group sets its sights on continuing growth and synergy with key promotions. Raya Beron and Stephanie Velasco move up to Senior Business Manager. Kathryn Nadela, with her strong experience in regionally-led brands, steps up to Business Unit Director. In recognition…
Manila, Philippines—Marketing communications agency MullenLowe TREYNA announced today it has acquired a controlling interest in UX/UI firm Quiddity Usability Labs, Inc. operations, and will relaunch the new joint venture as Qairos, Inc. Under the binding terms of the agreement, Quiddity will wind down in September 2021 as Qairos is scheduled to formally begin operations by October 2021.
YouTube Works, in partnership with Kantar, officially launches in the Philippines to award and celebrate the most creative and effective content, campaigns, and channels on YouTube for 2020.
Forty young creatives from Asia are among the 150 chosen to participate in the London International Awards’ virtual one-to-one coaching program, which is set to begin this week.
Jury members from Latam and right across the Asia Pacific region join industry elites from Iran, Ghana and Egypt, bringing a breadth of global expertise to the Lions awards.
In a Cannes Lions first, a higher percentage of women 52% are represented on the shortlist juries this year.
MANILA, PHILIPPINES – Despite the once-in-a-lifetime challenges of 2020, MullenLowe TREYNA (formerly MullenLowe Philippines) is living out its “challenger spirit” with about Php20.5 million in AOR wins, all acquired while in quarantine and on full work-from-home mode.
One of MullenLowe TREYNA’s biggest victories in lockdown is the return of Unilever’s local jewel Surf, which is finally back to the agency that created the iconic Lumen campaign in 1998. The win covers multiple ATL and digital campaigns running across 2020 and 2021.
MANILA, PHILIPPINES – Fifteen pairs from the Philippines’ top creative agencies proved their talent and ingenuity during Jam for Good, securing their spot in an intensive eight-week Google Bootcamp. Among them, representatives from MullenLowe Treyna were named the grand winner and will advance to represent the country in an international competition in 2021. Jam for Good is a creative…
With a 90s ditty millennials love, choreography that jumps out of the screens, and a moment just looking for something unapologetically happy, the new “Tangkad Sagad” TVC is pure advertising magic
MANILA, Philippines– In the wake of the longest quarantine in the world, jeepney drivers are among the hardest-hit in the population. Many have resorted to begging on the same streets they once plied.
MullenLowe Philippines’ Abi Aquino speaks to LBB’s Natasha Patel about dealing with self-doubt, challenging tradition and being an ad geek
MullenLowe Philippines is rebranding as MullenLowe Treyna following a buyout by local shareholders of The Interpublic Group of Companies’ (NYSE: IPG) holdings in Treyna Holdings, Inc. – the holding company of MullenLowe Philippines. Under the terms of the deal, IPG will retain its significant direct investment in the rebranded agency. The deal sees long-time Treyna…
