Life is a buffet for this certified foodie. There are so many things that he wants to do and even more things to live for. That’s why when it comes to his work as a Creative Director, he doesn’t take things too seriously. He’s bound to crack a joke or lighten the mood when things get too stressful — even when it comes to launching big brands, like Surf Detergent, or coming up with campaigns like the Philippine Red Cross’ recent “SMS to SOS”, which garnered both local and international awards.
When he’s passionate about something, he will really give it his 200% — be it an integrated marketing campaign, biking for 40 kilometers, finding a good moment to capture on camera, or grilling steak to medium rare perfection.