Viboy Palillo Director for Brand Planning

Viboy Palillo

A MullenLowe alumnus who started his advertising career in 1995 at Lintas Manila as an Account Manager. By 2002 he held the position of Associate Management Supervisor and after a few years shifted to Brand Planning. In 2006 he joined TBWA/SMP as Senior Strategic Planner and in 2008 moved to McCann Worldgroup as Group Planning Director.

His decade’s experience in planning across multiple categories includes pharma, food and telco brands. Viboy returned to MullenLowe Philippines to head the Brand Planning Department on December 2011.

Outside of advertising, Viboy shares a love for dogs, the outdoors, cinema and food adventures with his wife Ana. He has for now shelved fine spirits and safetied his Super .38, in favor of Lego, Superman and Hi-5 with his son Santino.

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