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    Campaign Spotlight: MullenLowe’s “Kanya-kanya” for Knorr is a heartwarming reminder...

    MullenLowe’s latest advert for Knorr, “Kanya-kanya” captures this picture perfectly. The film sheds light on the struggles each family member is facing. With the father being laid off from work, the son coping with cyber-bullying through mobile games, and the daughter going through a rough break-up—scenarios that are all too real and happens to anyone.

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    This is so far the year’s happiest commercial—and here’s how it was made

    With a 90s ditty millennials love, choreography that jumps out of the screens, and a moment just looking for something unapologetically happy, the new “Tangkad Sagad” TVC is pure advertising magic

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    Campaign Spotlight: MullenLowe and 4As Philippines launch “Off-Strat Tote Bags” for an...

    MANILA, Philippines– In the wake of the longest quarantine in the world, jeepney drivers are among the hardest-hit in the population. Many have resorted to begging on the same streets they once plied.

    In an effort to raise funds for displaced drivers, The MullenLowe Group has launched the limited edition Off-Strat Tote Bags. The bags feature cool pop art designs inspired by some of MullenLowe’s well-known campaigns, as well as a few ideas their clients would never approve.

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    From Quarter-Life Crisis to Chief Creative Officer

    MullenLowe Philippines’ Abi Aquino speaks to LBB’s Natasha Patel about dealing with self-doubt, challenging tradition and being an ad geek

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    MullenLowe Philippines Rebrands as MullenLowe Treyna

    MullenLowe Philippines is rebranding as MullenLowe Treyna following a buyout by local shareholders of The Interpublic Group of Companies’ (NYSE: IPG) holdings in Treyna Holdings, Inc. – the holding company of MullenLowe Philippines. Under the terms of the deal, IPG will retain its significant direct investment in the rebranded agency. The deal sees long-time Treyna…

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    BRONZE AT THE WARC MEDIA AWARDS

    MullenLowe Philippines has been awarded Bronze at the the WARC Media Awards! The campaign, Mobile Voice Pack, for Rexona won Bronze in the Partnerships and Sponsorships category. As a well-established deodorant brand, Rexona Philippines has always advocated how important it is to lead an active lifestyle. To further solidify its strong brand association with sports,…

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    MullenLowe and ARC Make a MullenLowe MARC

      Philippines, May 28, 2018 – MullenLowe Group Philippines has acquired the operations of ARC Public Relations, an agency founded by Celine Gabriel-Lim and Jenny Yrasuegui to create a new entity, MullenLowe MARC. MullenLowe MARC brings full-fledged PR capabilities to MullenLowe Group in one swoop. Gabriel-Lim and Yrasuegui continue in their roles as co-managing directors….

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    Smaller and Smaller Circles Serial Killer Chatbot Launched

    Have you ever wondered what it is like to talk to a serial killer? To help launch the film “Smaller and Smaller Circles,” TBA Studios in partnership with MullenLowe Philippines launched a Facebook Messenger chatbot that allow users to do just that. Talk to a person they would least likely want to talk to: the…

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    Shiela Tiongco joins MullenLowe Philippines as new Defence Against the Dark Arts Professor

    MullenLowe Philippines has hired Shiela Tiongco as its new Defence Against the Dark — ok, fine, new Head of Creative Technology. Shiela’s background is in information technology and programming. She entered advertising in 2007 as an interactive producer and main in-house programmer for Ogilvy One, in charge of site build, database management for CRM, and…

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    Can Your Lions. Help Feed Nepal With Us

    MULLEN LOWE GROUP CHALLENGES GLOBAL CREATIVE COMMUNITY TO “CAN YOUR LIONS” TO HELP WITH HUNGER-RELIEF EFFORTS IN EARTHQUAKE-RAVAGED NEPAL Global Creative Agency Network Pledges to Donate the Monetary Replacement Value of Its Cannes Lions Statues to Nepal Earthquake Response Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement…

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    Announcing The New MullenLowe Group

    Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets Interpublic Group (NYSE: IPG) announced today that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe Group…

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    MullenLowe Philippines wins Silver and Bronze Lions at Cannes 2014

    MullenLowe Philippines wins Silver and Bronze Lions at Cannes 2014 for the SM Eco Bag campaign. • 9 shortlists • Silver Lion in Outdoor for Traditional Illustration • Bronze Lion in Press for Illustration

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    Constructables win in Kidlat 2014

    GoNuts Donuts wins a bronze Kidlat Award 2014 for the Constructables project. GoNuts Donuts ConstrucTables are tables upcycled for fun: The Bike Table: Bike tables let you have your donut and burn calories too with its reconfigured pedals from old bicycles and a calorie counter to track what you’ve burned. The Drum Table: Record your…

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    Lowe Philippines Appointed AoR For Bank Of The Philippine Islands

    Lowe Philippines has been awarded duties for marketing the retail segment of Bank of the Philippine Islands (BPI). The work was won following a six-way pitch process, held in Manila at the end of 2013. Work on BPI’s national, full-service, advertising and communications begins immediately. Marie Josephine M. Ocampo, Senior Vice-President & Chief Marketing Officer,…

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    Lowe Philippines celebrates 35 years

    On September 6, 2013 Lowe Philippines celebrated its 35th year in the Philippines. Lowe Philippines office began as C.A. Lintas in 1978 with 12 people. In less than 10 years, under the leadership of Mr. Francis Trillana, our late Chairman, the agency grew to become the youngest among the top 10 advertising agencies in the…

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    Lowe triumphs at UA&P Tambuli Awards with 9 wins

    Lowe Asia Pacific walked off with 9 awards at this year’s UA&P Tambuli Awards, held in Manila. Lowe was among the most awarded networks regionally at the awards. Rupen Desai, Regional President, Lowe Asia-Pacific, says of the wins: “The Tambuli Awards reward not only the business impact of campaigns, but also their genuine significance in…

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    Asian Marketing Effectiveness Awards

    Asian Marketing Effectiveness Awards The awards are the region’s most prestigious awards that celebrates & honors resourceful Asian marketing campaigns. Designed to set the standard for effective marketing campaigns that show results combining creativity with effectiveness. Lowe Philippine wins a Bronze Award  Category : “ Best Small Budget Marketing Campaign” Campaign: Philippine Red Cross “…

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    Lowe Philippines announces new management structure with digital at its core

    As part of its ongoing transformation to become future-fit for its clients, Lowe Philippines announced a new management structure today that integrates interactive capabilities within the core of the agency functions. The creative department now houses a creative technology unit. The unit, composed of developers and project managers, brings to Lowe both client and server-side…

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    Unilever IBC Awards

    Lowe Philippines win at Unilever IBC Awards The Unilever IBC Awards – An annual award ceremony internal to Unilever, which recognizes campaigns which were developed and had a profound impact on benchmark shares. Here is a list of awarded ads from Lowe Philippines: Selecta Cornetto: Best in IBC Activation Mix Best in Channel Execution TVC…

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    Tambuli Awards

    Lowe Philippines wins at the UA&P Tambuli Awards 2011 The UA&P Tambuli awards was launched in 2005 by the University of Asia and the Pacific. Unique to this award giving-body is providing recognition to both clients and ad agencies who have developed integrated marketing campaigns, that not only impact the brand’s market performance but more…

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    Crowdder

    AD AGENCY DEVELOPS REAL-TIME INSIGHTING APP   In an always-online world, time is the new competitive edge. A marketer that acts on a trending topic while it is still trending can have an edge over another that acts the following week. The internet and mobility have empowered the consumer to find, share and spread information,…