Manila, Philippines—MullenLowe MARC, the public relations unit of MullenLowe TREYNA, won 1 Gold and 5 Silver Anvils at the 58th Anvil Awards organized by the Public Relations Society of the Philippines (PRSP).
Cetaphil emerged as the big winner in the group after Skin Awareness Month received top honors in the category of Special Events and Exhibits. It won Gold for effectively mounting a multi-stakeholder event despite the pandemic, bringing together over 5,000 pharmacists, 800 Health Care Professionals, and 2,814 consumers in Cetaphil’s biggest virtual event in 2022.
Also under Cetaphil, the Level Up Series won silver in the Product Launch category after successfully launching the Cetaphil Ultra Protect Antimicrobial Cleansing Bar in 2022.
Both wins mark a first for Cetaphil (and parent company Galderma) in the prestigious awards ceremony.
Unilever hair care brand TRESemmé also won silver in the Special Events category for the TRESemmé House of Salon, bringing MullenLowe MARC’s total haul to 3 for the events category.
Meanwhile, longtime MullenLowe MARC client Avon Philippines bagged 3 awards in this year’s show. Avon’s SpeakOut Dialogues won Silver in Podcasts, Beauty For All won Silver in Publications, and Avon’s Breast Cancer Awareness effort #NormalForMe won Silver in the Multimedia category, all under PR Tools.
For this year’s haul, MullenLowe MARC became a PR Agency of the Year nominee for the second straight year.
The Anvil Awards, presented by the Public Relations Society of the Philippines (PRSP), is the industry’s most prestigious awards program for public relations campaigns in the country. For more information on MullenLowe MARC’s Anvil-winning work, visit, https://philippines.mullenlowe.com/