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Lowe Philippines announces new management structure with digital at its core

As part of its ongoing transformation to become future-fit for its clients, Lowe Philippines announced a new management structure today that integrates interactive capabilities within the core of the agency functions. The creative department now houses a creative technology unit. The unit, composed of developers and project managers, brings to Lowe both client and server-side…

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Unilever IBC Awards

Lowe Philippines win at Unilever IBC Awards The Unilever IBC Awards – An annual award ceremony internal to Unilever, which recognizes campaigns which were developed and had a profound impact on benchmark shares. Here is a list of awarded ads from Lowe Philippines: Selecta Cornetto: Best in IBC Activation Mix Best in Channel Execution TVC…

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Tambuli Awards

Lowe Philippines wins at the UA&P Tambuli Awards 2011 The UA&P Tambuli awards was launched in 2005 by the University of Asia and the Pacific. Unique to this award giving-body is providing recognition to both clients and ad agencies who have developed integrated marketing campaigns, that not only impact the brand’s market performance but more…

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AD AGENCY DEVELOPS REAL-TIME INSIGHTING APP   In an always-online world, time is the new competitive edge. A marketer that acts on a trending topic while it is still trending can have an edge over another that acts the following week. The internet and mobility have empowered the consumer to find, share and spread information,…

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Leigh Reyes new President & Chief Creative Officer, Lowe Philippines

Leigh Reyes Appointed President & Chief Creative Officer of LowePhilippines – as Mariles Gustilo retires to take up post at Ayala Foundation London/Manila November 16, 2011: Leigh Reyes has been appointed President and Chief Creative Officer of Lowe Philippines, taking over the reins from Mariles Gustilo officially in January 2012, following a transition period. Mariles Gustilo…