BPI “Pamana” Short Film

Deposits

In Filipino, baon means packed lunch, but can apply to anything you give to a loved one to bring–food, money or extra clothes.

It’s one of the ways a mom makes sure her child is well taken care of, even when they are apart. ​

With a BPI Pamana savings account, moms can give their children the best kind of baon possible: a secure future.

To get this point across, we created a short film about a mother, her daughter, and the red lunchbox that binds them together.