Girl Effect Content Platform on Free Basics

Girl Effect is a creative social business whose purpose is to create a new normal for girls. In the Philippines, we create content to help disadvantaged girls on their journey to a better life. This is the only country in the region where teenage pregnancy rates have risen over the past 2 decades.

Girl Effect uses Free Basics, so girls can access articles and illustrations that teach the basics of menstruation, how to protect themselves from unwanted pregnancies, and how to keep themselves safe from abuse. And because they’re still girls, Girl Effect is easy and entertaining to use.

Over 725,00 site visits in 6 months, 150% increase in engagement, more than 13,000 lives touched. And it continues.