Insight at the speed of the consumer. Crowdder is an original web-based application that combines realtime crowdsourcing of insights with social gaming. For marketers, Crowdder can fill the gap between highly informal backyard surveys and focus groups. For the panelists, Crowdder allows them to see which questions need answers, unlock points and virtual goods in exchange for answers, create rooms and populate these with virtual goods, and socialize with other panelists.