Avon – Watch Me Now

A new research from beauty company Avon reveals that 41% of women have lost confidence as a result of lockdown restrictions, but hearing everyday, relatable stories and sharing experiences with others helps these same women find strength.

Commissioned as part of Avon’s Watch Me Now movement, the global research surveyed 8,000 women from countries such as the Philippines, the UK, Poland, Italy, and South Africa. The study follows a UNESCO finding that women only make up 24% of the persons heard, read about, or seen in newspaper, television, and radio news—with only 13% of stories focusing specifically on women.