SM Eco Bag ‘Plastic Kids’, ‘Plastic Grandma’ and ‘Plastic Dudes

Using plastic to make a colorful collage, the illustrations depict Filipinos wading through floods  – a powerful message in a country that has yet to recover from typhoon Yolanda, which struck in 2013. The visuals are accompanied by the simple message ‘Plastic bags clog drains and make floods worse’. The campaign won Silver and Bronze Lions at Cannes 2014.