Abi has been at various curious points in her life, a magazine editor, radio producer, theater actress, and mascot trainer. Most days, she is a writer, ultimate disc player, and a terrible poker player. She has written one book, two screenplays, and is quite fond of successfully relaunching megabrands, such as Selecta Ice Cream in 2008, Selecta Cornetto in 2009, and BPI’s thought-provoking new campaign in 2014. She can also bark like a dog, which is cute and alarming at the same time.