Alaska Milk

Lataphone

We are living in a world that grows ever more divisive. Racial, political, identity and class wars are being fought in the streets and in the comment sections. It seems that the spirit of the age is resentment, fear and hate.

In this climate, a truth rings stronger than ever: the world needs love. Love in the form of small acts of kindness. This is the kind of love that’s at work in Alaska Milk’s latest film, “Lataphone.” In this beautifully directed spot, we tell the story of a lonely man, an insistent child and the improvised string-and-can phone that connects and changes them.

Credits:

Lead agency: MullenLowe TREYNA Chief Creative Officer: Leigh Reyes Executive Creative Director: Abigail Aquino Creative Lead: Mylo De Borja Art Director: Chinny Basinag Copywriter: Issa Villaverde Director Of Brand Planning: Viboy Palillo Client Services Director: Aimee Sarmiento Deputy Business Unit Director: Melissa Jimenez Producer: Jenny Abad Santos Film Director: Noel Manacsa Executive Producer: Ruth Colacion Musical Arranger: Arnold Buena Audio Engineer: Rico Gonzales