Quezon City Government

Right to Care

Medical decisions that mean life or death can be denied to you in the Philippines simply because you're queer. It is illegal to decide for your queer partner. Hospitals can only give this right to the next-of-kin and/or legal spouses, even if it is against your partner's wishes.

This is the injustice that the Right to Care card seeks to remedy in a country where a decades-old SOGIE (Sexual Orientation, Gender Identity, and Expression) Equality Bill has yet to be passed into law, making civil unions that can give partner rights to LGBTQ couples in the country illegal.

Credits:

Lead agency: MullenLowe TREYNA Chairman & CEO: Mike Trillana Chief Creative Officer: Abi Aquino Creative Chair: Leigh Reyes Executive Creative Director: Roman Olivarez Creative Director: Jopy Arnaldo Associate Creative Director: Adrian de Guzman Senior Art Director: Krystel Ybañez PR Manager: Gerard Lim PR Writers: AJ De Las Alan, Erwin De Leon Senior Copywriters: Paulo dela Rosa, Xanti Guanzon Copywriters: Julian Bato, Jam Pascual Agency Producer: Kim Timan Chief of Staff (Quezon City): Rowena Macatao

Awards won

26

Including:

9x Kidlat (1 Grand Prix, 2 Gold, & 6 Silver) 8x Kidlat (2 Grand Prix, 5 Gold & 1 Silver) 2x Spikes Asia (1 Grand Prix & 1 Bronze) 2x Adfest (1 Gold & 1 Silver) 2x Clio’s (2 Silver) 2x Good Design (2 Bronze) 1x New York Advertising Festival (1 Silver)