In 2013, Rexona, launched its new brand philosophy – Do More – a call to action for people to live their lives to the fullest. Rexona’s role is to be an enabler, giving people the confidence to do more.
The team realised that running and music are two things that easily go together. When people run to the beat of music, they run faster, go further, and are more energised to DO MORE.
So we combined running and music in a multi-sensory night run, where seasoned and leisure runners alike, partied their way to the finish line. This run was called “Rexona Run: Run To Your Beat” (RTYB), as different runners are pushed by varying types of beats and are energised to do more while staying fresh all throughout the race with Rexona.