The Philippines is at the forefront of the adverse effects of climate change. Since 2000, typhoons have cost the Philippines more than $3 billion in damage to property and have taken some 13,000 lives. Flooding is one of the most devastating calamities a typhoon brings, yet its cause is really something more mundane and man-made – plastic bags.
A common packaging in stores, people give no thought to the disposal of plastic bags and to the fact that they are the single biggest cause of drainage system failure and flooding. Retail group SM sought to change this by raising public awareness about the urgent need to shift to more eco-friendly habits for sustainable living such as repurposing and properly disposing of plastics, and the adoption of more eco-friendly shopping bags.
Using discarded plastic bags as a unique medium to create outdoor art pieces, the campaign became an eye-opener, prompting people to see this seemingly harmless public in a new and more responsible light.
