We the Pvblic

Statement Mask

Amid the outbursts and cries for help during a global pandemic, the Philippine government ruled with an iron fist. Millions of Filipinos in the country and around the world were trapped inside their homes, helpless.

Outside, suspected quarantine violators were mercilessly detained and tortured. We, the Pvblic, an online social news platform, needed to make a stand. We co-designed The Statement Mask alongside We The Pvblic, which offered protection from COVID-19. The message was simple—never be afraid to make a statement. Protest without fear. The masks were launched in time for Independence Day and sold. The masks were worn during rallies to protect freedom of speech and the virus.

Credits:

Lead agency: MullenLowe TREYNA Chairman And CEO: Mike Trillana Creative Chair: Leigh Reyes Chief Creative Officer: Abi Aquino Executive Creative Director: Roman Carlo Olivarez Art Director: Pearl Aquino Senior Copywriter: Xanti Gonzalez Technology & Platform Services Director: Raffy Bariso PR Services Director: Tricia Kiocho PR Assistant Manager: Jen Suguitan Print Production Director: Jake Fernandez Styling & Photography: Vince Canlapan, Issa Villaverde FA Artist: Roger Rapacon Chief Experience Officer (We The Pvblic): Josser Quilendrino Senior Content Producer (We The Pvblic): Angelo Lasin