We had to attract Filipino Christmas movie goers to a film starring a serial killer preying on poor boys in a dumpsite. So we allowed the serial killer to speak for himself.
We created a life and death choose-your-own-adventure in Facebook messenger. 6 possible endings, only one kept players alive. All punctuated with deleted scenes from the movie.
Lead agency: MullenLowe TREYNA Creative Lead: Leigh Reyes Creative Lead: Abi Aquino Creative Lead: Roman Carlo Olivarez Creative Lead: Viboy Palillo Creative: BJay Gomez Creative: Ernie Angeles Creative: Vince Canlapan Head of Implementation: Sheila Tiongo Implementation: Raddy Bariso, Marge Galvez, Jhon Louie Cruz Accounts: Lemuel Maigue, Lio Cana, April Anne Garcia
